Case Study: Electrolux boosts brand engagement in Bulgaria with Action Global Communications

Electrolux boosts Facebook engagement over 10% with Action Global Communications

Electrolux, a global leader in home appliances, relied on its long-term vendor Action Global Communications to launch its high-tech steam ovens in Bulgaria. The challenge was to create an engaging campaign that would resonate with consumers and drive media interest for both the Electrolux and AEG brands.

Action Global Communications devised a creative media-driven campaign called "Electrolux’s Secret Ingredient," which centered around a special event featuring brand ambassador Chef Andre Tokev. The solution successfully generated over 30 positive media coverages and significant social media buzz. Measurable results included high engagement rates on Facebook and Instagram, substantial website traffic for both brands with low bounce rates, and exceptionally high open and click-through rates for email marketing campaigns.

Electrolux