Case Study: e.GO launches in Greece with Action Global Communications

e.GO launches in Greece with Action Global Communications, generating 170+ coverage pieces

Action Global Communications was hired by e.GO to launch its Life electric vehicle model in the Greek market. The challenge was to generate significant awareness and media interest for a car that was relatively unknown in the region, targeting automotive, lifestyle, and business media outlets.

Action's solution involved a two-pronged approach, first securing e.GO's presence at the Thessaloniki International Fair to generate initial interest. This was followed by an exclusive press event in Athens featuring the car and presentations from company executives. The campaign organized by Action Global Communications was highly successful, generating over 170 media coverages with a PR value exceeding €157,000 and attracting over 90 journalists to the Athens launch event.

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