Case Study: Eaton boosts awareness and media reach in Ukraine with Action Global Communications

Eaton drives up to 15M coverage with Action Global Communications

The customer, Eaton, faced the challenge of engaging both specialized energy industry experts and broader audiences in Ukraine. They needed to blend the sector's conservatism with creative, innovative communication strategies to enhance awareness of the company and its products. Action Global Communications was engaged to provide PR services, digital marketing, and media relations to meet this complex need.

Action Global Communications implemented a solution focused on consistent media engagement, creating original monthly materials and securing numerous media publications. Their strategy included building relationships with journalists, adapting global content for the local market, and managing targeted social media promotions. The results were significant, with the campaign achieving between 500,000 and 1 million in media reach per month, over 250 total media publications, and a total coverage of up to 15 million between 2021 and 2023 through cooperation with top Ukrainian media outlets.

Eaton