Case Study: Dubai World Trade Centre drives record bookings with Action Global Communications

Dubai World Trade Centre drives 2.4 million video views with Action Global Communications

The Dubai World Trade Centre sought to promote its Majlis venue as the premier destination for Iftar and Suhour during Ramadan. Following the lifting of COVID-19 restrictions, the challenge was to significantly grow social media engagement, increase its follower base, and drive leads and conversions through high-quality visual content. Action Global Communications was enlisted to provide social media management services to meet these objectives.

Action Global Communications implemented a comprehensive content strategy focused on Instagram and TikTok. Their team created and published over 50 pieces of content, including stylized videos captured on-site, to showcase the dining experience and ambiance. The campaign generated a reach of over 1.9 million people, more than 21,900 engagements, and a 1,018% growth in followers. Most significantly, the efforts led to a record-breaking 40,750 booking clicks for the venue.

Dubai World Trade Centre