Case Study: Dubai Duty Free Tennis Championships boosts media coverage and social reach with Action Global Communications

Dubai Duty Free Tennis Championships drives 8,425 media coverage pieces with Action Global Communications

Dubai Duty Free Tennis Championships once again appointed Action Global Communications to lead its PR and social media efforts for its 2025 tournament. The challenge was to build on the success of previous campaigns and complement the wider event marketing strategy through comprehensive communications.

Action Global Communications implemented a campaign that included media relations, community engagement, social media content production, and on-event management. The results were significant, generating 8,425 pieces of media coverage, a 2.3% year-on-year increase, and over 6.4 million social media views. The campaign also achieved a total circulation of over 60 billion and an AVE value of USD 531.6 million.

Dubai Duty Free Tennis Championships