Case Study: DiDi launches in Kazakhstan with Action Global Communications

Didi launches in Kazakhstan with Action Global Communications, driving 12,000+ first-day trips

DiDi, a leading global mobility technology platform, sought to enter the Kazakhstan market as its 17th location. The challenge was to build brand awareness and educate the local audience about DiDi's wide range of app-based services from the outset. For this launch, DiDi turned to the vendor, Action Global Communications, specifically its Action Kazakhstan office, for support.

Action Kazakhstan implemented a launch strategy centered around an open-air press conference featuring key speakers, including DiDi's COO and local business leaders. The event attracted 50 leading media representatives and bloggers. This approach successfully generated significant media coverage, with 35 pre-launch and 22 launch-stage publications. The campaign contributed to a strong start, with over 12,000 trips being made through the DiDi app on its first day of operation in Kazakhstan.

Didi