Case Study: Deputy Ministry of Tourism in Cyprus drives awareness and traffic for Heartland of Legends with Action Global Communications

Deputy Ministry of Tourism in Cyprus drives 5.3M Meta impressions with Action Global Communications

The Deputy Ministry of Tourism in Cyprus partnered with Action Global Communications to address the challenge of promoting the "Heartland of Legends" tourist route. The primary goals were to drive significant traffic to the dedicated website, heartlandoflegends.com, and to inspire both locals and visitors to physically explore the island's inland attractions and authentic experiences.

Action Global Communications developed an omnichannel campaign centered on the theme of authenticity. The solution included a poetic manifesto, a series of collaborative videos with a local content creator, and supporting digital content like native articles and targeted ads on Meta and Google. The campaign successfully generated millions of impressions, with key results including over 1.4 million impressions from Google Ads and 5.3 million total impressions from Meta Ads, effectively raising awareness and driving engagement for the route.

Deputy Ministry of Tourism in Cyprus