Case Study: Cybarco positions Trilogy with Action Global Communications

Cybarco earns 350 articles and EUR1M+ in PR value with Action Global Communications

Cybarco, a renowned property developer and part of the Lanitis Group, faced the challenge of differentiating its Trilogy high-rise project in a competitive real estate market in Limassol, Cyprus. The goal was to build credibility and reassure stakeholders of the project's high ethical and business standards. They engaged Action Global Communications for corporate communications and media relations services.

Action Global Communications implemented a comprehensive PR strategy involving BTL and ATL activities, including distributing press releases, placing op-eds, and arranging media interviews and briefings. This approach enhanced Cybarco's reputation and shaped positive perceptions of the Trilogy project. The results were significant, including 350 articles generated, over EUR1 million in PR value, and more than 75 million impressions from digital campaigns.

Cybarco