Case Study: CSL Behring raises rare disease awareness with Action Global Communications

CSL Behring drives World Rare Disease Day press event with Action Global Communications, generating 75 media and social mentions

CSL Behring held a press event in Greece for World Rare Disease Day to raise awareness about rare diseases. The challenge was to manage all event logistics and communications seamlessly. They engaged the vendor Action Global Communications for influencer engagement and event support.

Action Global Communications provided comprehensive onsite support, managing logistics, guest lists, and creative materials. Their meticulous execution ensured the event's success, resulting in 43 participants and over 75 total media and social media coverages, generating a PR value exceeding 46. This significantly raised awareness for the cause and strengthened CSL Behring's brand image.

CSL Behring