Case Study: Cryos International breaks taboos and raises awareness on egg cryopreservation with Action Global Communications

Cryos International reaches 100,000+ organic views with Action Global Communications

The customer, Cryos International, a sperm and egg bank, faced the challenge of raising awareness for egg cryopreservation, an important but taboo fertility option many women were unaware of or hesitant to discuss. Action Global Communications was engaged to develop a campaign to break these taboos and educate the target audience.

Action Global Communications implemented a solution partnering with a relatable influencer who documented her own egg cryopreservation journey through Instagram reels and stories. This content, which demystified the process, generated over 100,000 organic views and significant engagement, leading to widespread publicity and an Instagram Live Q&A session. The campaign successfully broke taboos and had a measurable impact, with over 100 women directly contacting Cryos International to learn more about the procedure.

Cryos International