Case Study: Council of Europe combats child violence awareness in Ukraine with Action Global Communications

Council of Europe reaches 10,000,000+ media coverage with Action Global Communications

The Council of Europe faced a challenge combating child sexual exploitation and abuse in Ukraine, where the topic remained a societal taboo, preventing children from fully enjoying their rights. Action Global Communications was engaged to develop an integrated communications campaign to raise nationwide awareness on this critical issue.

Action Global Communications implemented a multi-faceted campaign that included targeted messaging for different audiences, informational materials for educators, OOH advertising promoting national helplines, and collaborations with 15 influencers on Tik Tok to reach young children. The results were significant, achieving over 10 million media impressions, distributing 15,000 print materials to schools, placing 65 billboards, and engaging over 1,500 educators in webinars.

Council of Europe