Case Study: Corteva Agriscience strengthens its agritech brand across CEE with Action Global Communications

Corteva Agriscience drives 2 million+ influencer views with Action Global Communications

Corteva Agriscience, a leading agricultural company, faced the challenge of coordinating communications across eight Central and Eastern European countries as it separated from its DowDuPont parent brand. The company needed to establish its new identity as a pure-play agriculture leader and educate younger audiences about modern agriscience. They enlisted Action Global Communications to provide regional consultation and coordination for this complex PR task.

Action Global Communications centrally managed a range of PR activities from 2018 to 2019. Their solution included organizing a press trip, launching an influencer campaign in Romania and Hungary, and holding numerous "Media Club" events to introduce the new brand. The results were substantial, with Action delivering over 181 press pitches, 20 media events, and generating more than 2 million views through targeted influencer partnerships, successfully establishing Corteva's new market position.

Corteva Agriscience