Case Study: Cityscape Global boosts media visibility with Action Global Communications

Cityscape Global earns 9,801 clippings with Action Global Communications

Action Global Communications was engaged by Cityscape Global, the world's largest real estate exhibition, to manage its PR and communications for its 2024 event. The challenge was to maximize brand awareness for the exhibition, which was held under the theme 'The Future of Living' in Riyadh and sponsored by major government entities.

The solution implemented by Action Global Communications involved developing a comprehensive PR strategy that included content creation, media coordination, and on-ground support. This effort resulted in significant media coverage, achieving 9,801 clippings, a total advertising value equivalent of $49.3 million, and securing 24 interviews with Tier 1 media outlets.

Cityscape Global