Case Study: Chiquita boosts marathon brand exposure with Action Global Communications

Chiquita earns over EUR20K in PR value with Action Global Communications

Action Global Communications was engaged by Chiquita, a major FMCG brand, to support its long-standing sponsorship of internationally renowned running events in Greece, including the Athens Authentic Marathon. The challenge was to maximize the client's exposure and generate buzz around its iconic brand during these events.

The solution implemented by Action Global Communications included strategic onsite support, press office services, and extensive influencer engagement. The vendor collaborated with prominent food bloggers and Instagrammers to create activations, distributed over 70,000 bananas to runners and audiences, and secured prominent media placements. This approach generated over EUR20K in PR value and more than 24 pieces of coverage for Chiquita.

Chiquita