Case Study: European Commission raises awareness of gender stereotypes with Action Global Communications

Central Bank of Cyprus reaches 200M readers with Action Global Communications

The European Commission faced the challenge of raising awareness about prevailing gender stereotypes across the EU with its #EndGenderStereotypes campaign. Action Global Communications was engaged to provide media relations and a comprehensive communications strategy to address this challenge across 11 focus countries.

Action Global Communications implemented a multi-faceted solution that included localized media relations, social media management, and stakeholder engagement through its network of partner agencies. This approach achieved significant results, including 184 media mentions that reached over 200 million readers, engagement with over 120 stakeholders, and more than 30 influencer posts sharing the campaign material.

Central Bank of Cyprus