Case Study: The Ministry of Tourism in Cyprus revives hidden gems with Action Global Communications

Central Bank of Cyprus boosts website traffic by 289% with Action Global Communications

The Central Bank of Cyprus, a public sector tourism body, aimed to promote its "Heartland of Legends" route to drive traffic to the route's website and encourage visits to Cyprus's less-traveled locations. They partnered with vendor Action Global Communications to address this challenge using their digital marketing and social media expertise.

Action Global Communications developed a digital campaign targeting travelers seeking authentic experiences, which utilized a heartfelt slogan, engaging videos with an influencer, and diverse online content. This solution successfully heightened the route's profile and ignited a tourism trend. The measurable results included a 289% increase in website traffic, a 222% rise in returning visitors, and a 113% increase in organic search queries.

Central Bank of Cyprus