Case Study: Boehringer Ingelheim drives shared decision-making awareness with Action Global Communications

Boehringer Ingelheim earns 20+ pieces of coverage with Action Global Communications

The customer, Boehringer Ingelheim, faced the challenge of communicating the critical importance of shared decision-making between doctors and patients to lay audiences, particularly concerning serious conditions like atrial fibrillation. To address this, they partnered with vendor Action Global Communications to develop a regional event and communications initiative.

Action Global Communications formulated a multi-market approach, spearheaded by a workshop titled "UNINTERRUPTED." Their solution included creating all event content, collateral, and special branding, managing speaker liaison, and developing press kits and social media guidelines. They also created an innovative digital corner with a 3D heart hologram and VR immersive experiences. The results included 18 journalists in attendance, over 20 pieces of original coverage, and engagement with 2 patient organisations.

Boehringer Ingelheim