Case Study: Boehringer Ingelheim raises stroke awareness with Action Global Communications

Boehringer Ingelheim drives 52k+ Facebook video reactions with Action Global Communications

The customer, Boehringer Ingelheim, faced the challenge of raising public awareness about the critical need for rapid response to ischaemic stroke symptoms, a problem exacerbated by the COVID-19 pandemic's strain on healthcare systems. Their goal was to educate people to recognize symptoms using the F.A.S.T. method to ensure faster hospital arrival within the narrow 4.5-hour treatment window. They engaged vendor Action Global Communications for a campaign utilizing digital marketing, PR services, and social media.

Action Global Communications developed a digital campaign titled "Act Fast! Stroke Doesn’t Wait!" for Boehringer Ingelheim. The solution involved creating an animated video and other digital content to demonstrate the F.A.S.T. symptoms, supported by media relations and activations with local celebrities and influencers. This approach successfully generated over 52,000 video reactions on Facebook, 39,000 views on YouTube, and coverage in more than 20 articles.

Boehringer Ingelheim