Case Study: Bayer AG stimulates children’s interest in science with Action Global Communications

Bayer AG reaches 14.3M impressions with Action Global Communications

Bayer AG, a major global healthcare company, faced the challenge of stimulating children's interest in natural sciences through its CSR initiative, Baylab. Their goal was to awaken a passion for discovery in young people by providing fun, interactive student laboratories as an addition to school. Action Global Communications was engaged to help execute and promote this initiative.

Action Global Communications implemented a comprehensive integrated communications solution, organizing in-person science labs across multiple cities and later pivoting to a full online platform during the COVID-19 pandemic. Their approach included coordinating volunteers, developing educational content, and leveraging partnerships with influencers and educational institutions to reach the target audience. The results were significant, with over 1,600 children participating directly, more than 100 media coverages, over 14 million impressions, and nearly 3,000 educational institutions reached via a targeted newsletter.

Bayer AG