Case Study: ACCA boosts media exposure in Greece with Action Global Communications

ACCA earns 85 pieces of coverage with Action Global Communications

The customer, ACCA, a global body for professional accountants, enlisted the support of Action Global Communications to build its image and boost its media exposure in Greece. The challenge was to enhance the organization's profile within the local market.

Action Global Communications organized a series of full-house events for ACCA, including a press conference and a networking gathering. The vendor also successfully implemented an annual new member ceremony and executed all of the client's Greek digital campaigns. This work generated 85 pieces of media coverage and an estimated €74,000 in PR value for the customer.

ACCA