Case Study: Abu Dhabi Sports Council energises Abu Dhabi’s cycling community with Action Global Communications

Abu Dhabi Sports Council grows Bike Abu Dhabi to 5,200 members with Action Global Communications

The Abu Dhabi Sports Council faced the challenge of raising awareness of its new Bike Abu Dhabi platform and encouraging more people in the emirate to cycle. To boost interest and event attendance, they engaged Action Global Communications for social media management to build an engaged online community.

Action Global Communications developed and launched social media profiles for Bike Abu Dhabi, creating a high-quality awareness video and executing a proactive outreach program to engage local cycling groups and influencers. This strategy, combined with a major launch event and supporting digital signage, successfully built a large and active community. The results included a social media following of over 5,200 members, a cross-platform organic reach of more than 3.4 million, and over 1.5 million engagements.

Abu Dhabi Sports Council