Case Study: a leading pharma company raises diabetes awareness with Action Global Communications

a leading pharma company reaches 9.2M people with Action Global Communications

The client, a leading pharma company, partnered with Action Global Communications to raise awareness of type 2 diabetes and its associated cardiovascular risks. Their challenge was to develop and manage a fully integrated educational campaign that could be adapted and rolled out across six different markets, with the goal of encouraging people to speak with their doctors.

Action Global Communications developed a multi-phase solution that included creating a central microsite, informational leaflets, and a targeted paid social media campaign. For the second phase, they produced an emotional patient story video and engaged local influencers. This approach successfully reached over 9.2 million people, generated 303,000 unique website visitors, and achieved 80,000 leaflet downloads.