Case Study: Mazda México improves internal communication with Actimo

How Mazda México has used their Actimo employee engagement app to improve communication and connection within its organization

Mazda Mexico, a top vehicle distribution company, struggled with inefficient internal communication due to its reliance on email. High staff turnover made mailing lists difficult to maintain, resulting in important information from leadership frequently failing to reach all intended employees across its many departments and locations.

To solve this, Mazda Mexico implemented the Actimo employee engagement app, which they branded as "Mazda Network." The solution from Actimo replaced email with a mobile platform for sending immediate, snackable messages using videos and images. This allowed for direct communication with the entire organization and provided actionable insights into engagement through analytics, quizzes, and surveys, finally ensuring critical news was received and understood by all employees.

Mazda Mexico

Isabel de la Parra

Marketing Manager