Case Study: EET Group inspires sales excellence and cross-market knowledge sharing with Actimo

How EET has been supporting and inspiring their Sales employees all over Europe to succeed

EET Group, a major European IT distributor, sought to improve communication and training for its dispersed Sales team across more than 20 countries. Their previous strategy of using overwhelming and unfocused emails was ineffective. To address this challenge, they partnered with the vendor Actimo to implement a new solution.

Actimo provided a mobile employee app called "SALES ON-THE-GO." This solution centralized training, communication, and best practice sharing, heavily utilizing video content for engaging learning. The results were highly positive, including an 87% open rate on communications and the successful introduction of popular video-based best practice sharing across different countries and organizational levels.

EET Group

Pernille Rønne

Sales Excellence Specialist