Case Study: ASSU 2000 Group achieves 5x pricing performance, reduced maintenance and full transparency with ACTICO Platform

ASSU 2000 Multichannel Pricing System Based on ACTICO Rules

ASSU 2000 Group, a leading French insurance broker with 400 agencies and more than 560,000 customers, faced performance, scalability and high maintenance costs from a 10‑year old in‑house pricing system that could not support increasingly digitized, multichannel distribution. To meet requirements for rapid time‑to‑market, full traceability and easy rule maintenance by business users, ASSU 2000 chose ACTICO and its business rules platform (ACTICO Rules/ACTICO Platform).

ACTICO implemented a rules‑based, high‑performance global pricing system that centralized all pricing rules and enabled marketing teams to model and maintain policies directly. The deployment delivered a fivefold performance improvement (complex pricing executions now take about 60–150 ms), continuous availability since go‑live, lower maintenance costs, full scalability, greater transparency and faster time‑to‑market—boosting ASSU 2000’s competitive position and collaboration between business and IT.

ASSU 2000 Group

Rathson IN

Head of Software and Engineering Services