Case Study: Unruly Media achieves real-time social video analytics and scales to 3.5 billion views for 400 brands with Actian Vector

Unruly Media Helps Big Brands Target Social Video Campaigns Using Analytics

Unruly Media is a global social video marketing platform that helps major brands predict emotional impact and drive viewership and sharing across paid, owned and earned channels. The company needed real-time visibility into the social footprint of videos—reach, shareability and other metrics critical for competitive advantage—so clients and campaign teams could make fast, data-driven decisions.

Unruly adopted the Actian Analytics Platform and Actian Vector to add real-time queries and analytics without costly hardware upgrades. The solution enabled on-demand reporting and optimization, powering 3.5 billion tracked video views across 3,000+ campaigns for about 400 brands, delivering 2.7 million customizable benchmark data points and allowing managers to run ad-hoc reports in fractions of a second for scalable, cost-efficient campaign optimization.

Unruly Media

Matt Cooke

CTO and Co-Founder