Case Study: IsCool Entertainment achieves real-time insights and increased monetization with Actian Vector Analytics

IsCool Entertainment Brings Intelligence to Facebook Gaming with Actian Vectorwise

IsCool Entertainment, a European leader in social gaming with tens of millions of monthly active users, needed to capture and analyze real-time gamer behavior to make targeted recommendations, in-game offers and ads that boost conversions, engagement and revenue. The challenge was processing very large volumes of fast-moving user and social data to deliver personalized experiences at scale.

IsCool deployed the Actian Analytics Platform and Actian Vector Analytics Database, which use vector processing and cloud/on‑prem flexibility to analyze huge volumes of activity at blazing speed. The solution enabled real-time BI to drive retention and engagement through rewards, leaderboards and tailored offers, and to monetize user patterns for partners — converting live insights into increased user engagement and revenue.

IsCool Entertainment

Florian Douetteau

Chief Technology Officer