Case Study: International Customer Loyalty Programmes plc achieves major cost savings and scalable loyalty systems with Actian (Ingres)

International Customer Loyalty Programmes plc - Customer Case Study

International Customer Loyalty Programmes (ICLP) is a global loyalty marketing agency founded in 1987 with more than 500 staff and offices in London, Dallas, Dubai, Hong Kong, San Francisco, Shanghai, Singapore and Sydney. ICLP supports major brands such as Apple, VISA and Virgin Atlantic, and needed a database solution that was simple, scalable and low-cost to run everything from small B2B contact lists to large programs like Priority Pass.

ICLP chose the Ingres database for its reliability, scalability and low total cost of ownership. Ingres powers mission-critical systems that handle up to 1.5 million Priority Pass customers and 3.5 million vouchers per year, lets ICLP deploy new databases in under an hour, and reduces DBA staffing (saving >£100,000/year) while cutting development database costs by up to £80,000 per project. The platform also lets ICLP deliver complex loyalty systems customers can run without in-house database expertise and supports migration to modern browser-based interfaces.

International Customer Loyalty Programmes plc

Shaf Rahman

Group Technical Director