Case Study: Inferenda achieves 50–60x faster queries and enables customer self-service with Actian Vectorwise

Inferenda Database Performance Translates into Growth for Leading Direct Marketing Data Services Company

Inferenda Data Solutions, a provider of direct marketing data services that manages over a billion customer records, faced growing customer complaints and missed deadlines because their Microsoft SQL Server setup could not support fast, iterative self-service queries through their QueryFlex application. Customers expected immediate counts and list generation, but complex queries were taking 10–30 minutes, undermining Inferenda’s high-quality data offering and self-service business model.

Inferenda evaluated options using Amazon Cloud and migrated QueryFlex to Actian Vectorwise with support from Actian’s professional services; Vectorwise required minimal tuning and delivered dramatic speedups. Query performance improved 50–60x (many queries now run in seconds instead of minutes), enabling the self-service model, boosting customer satisfaction, reducing data center footprint and costs, and paving the way to migrate additional applications to Vectorwise.

Inferenda

Michelle Tilton

Vice President of Marketing