Case Study: Badoo achieves rapid, actionable marketing and user insights with Actian Vectorwise

Badoo Quickens the Pulse with Big Data Insight from Actian Vectorwise

Badoo, the global social network for meeting new people with more than 150 million members across 180 countries and available in 40 languages, needed faster, more detailed insight into marketing campaign targeting and user activity. Its previous hard-coded analytics solution was severely limited—unable to slice-and-dice data or drill down to the detail marketing and finance teams required.

On a Meteorite Consulting recommendation, Badoo deployed Actian Vectorwise, a high-performance analytic database engine. Vectorwise lets the team run ad hoc queries and drill into underlying data in seconds, delivering fast, actionable BI that empowers managers to respond immediately, support planning, and increase agility and competitive advantage.

Badoo

Ian Broadhead

BI Lead