Case Study: a mid-sized enterprise software company achieves a real-time 360-degree customer view with Actian Data Platform

a mid-sized enterprise software company saves nearly $100K in days with Actian

A mid-sized enterprise software company faced intense market competition and the disruption of the Covid-19 pandemic. Despite using Salesforce CRM and other integrated apps, it lacked a real-time, unified customer view to deliver top-tier experiences and respond quickly to changing conditions. The company needed a way to aggregate and analyze data from multiple sources without complex IT projects.

The company implemented the Actian Data Platform with its DataConnect feature to create a unified customer data repository. Actian enabled real-time aggregation and analysis from sources like Salesforce, empowering non-technical users to model personas and gain insights. Results included a comprehensive customer view within minutes, more effective sales targeting, and significant cost savings, including recouping the platform cost in the first week by migrating historical data from expensive Salesforce storage.