Case Study: The Peabody Memphis achieves greater efficiency, accountability, and faster guest service with Actabl’s ALICE Platform

Peabody Achieves Unbeatable ROI & Efficiency Delivered on a Single Platform

The Peabody Memphis, a Forbes four‑star, AAA four‑diamond hotel with 464 rooms and 373 employees, was hampered by an outdated legacy task-management system that was slow to iterate, frequently went down, had poor mobile compatibility, and required IT intervention for simple tasks like password resets. Seeking a modern, integrated solution, the hotel adopted Actabl’s offering that includes the ALICE hotel operations management platform to replace their legacy software.

Actabl implemented the ALICE Platform—accessible via mobile app and browser and integrated with Oracle OPERA PMS—enabling real‑time guest messaging, service delivery, housekeeping, and preventative maintenance in one system. The result: faster onboarding (enrolled everyone in one day), self‑service password resets, reliably meeting a 15‑minute guest‑issue standard, and dramatically higher engagement (more than 20,000 tickets per month and 123,421 tickets in six months), driving better guest reviews, operational accountability, and measurable ROI for The Peabody Memphis.

The Peabody Memphis

Ryan Lancaster

Director of IT