Case Study: Swagbucks achieves 186% international traffic growth with Act Bold

SwagBucks grows international traffic 186% with Act Bold

Swagbucks, a major consumer rewards and technology platform, faced a challenge with its international organic search performance. Traffic was flat because hreflang tags were misconfigured, causing markets to leak ranking signals back to the US property, and regional content was merely translated rather than authored for local intent. They engaged the vendor Act Bold for an international SEO program.

Act Bold implemented a market-by-market solution that included a full technical audit and cleanup of hreflang, in-language content authoring tailored to local intent, and regional editorial calendars calibrated to local cycles. The results were a measured 186% increase in international traffic across eight markets and twelve languages. Crucially, this growth was achieved without cannibalizing the dominant US property, allowing each market to compound independently as its own growth engine.

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