Case Study: Safari Ltd achieves 4.3× Blended ROAS with Act Bold

Safari Ltd boosts social revenue 186% with Act Bold

Safari Ltd, a family-owned maker of educational toy figurines, engaged Act Bold to address the challenge of its paid social efforts only driving revenue seasonally around the holidays. The rest of the year, the campaigns went quiet and their creative failed to capture attention, causing their return on ad spend (ROAS) to decay whenever they tried to scale.

Act Bold rebuilt the account with an always-on structure and a strategy focused on high-volume creative concept testing. They produced platform-native ads for Meta, TikTok, and Pinterest and used a blended measurement view to optimize the channels together. This solution delivered a 4.3x blended ROAS, increased social revenue by 186%, and reduced cost per acquisition by 32%, turning paid social into a year-round compounding revenue engine.

Safari Ltd