Case Study: Poly & Bark achieves 4.7× blended ROAS and +218% revenue with Act Bold

Poly & Bark boosts revenue 218% with Act Bold

Poly & Bark, a direct-to-consumer modern furniture brand, was facing significant growth challenges. Their paid social efforts were plateauing with ROAS decay upon audience expansion, and they were failing to capture organic search demand. Furthermore, the brand was completely invisible across all major AI engines. They engaged the digital marketing agency Act Bold to address these issues across Paid Social, SEO, and AI Engine Optimization (AEO).

Act Bold re-architected the entire program, implementing high-volume creative testing on Meta and building a new TikTok strategy from scratch. They layered SEO and AEO to capture the demand paid social was creating, using a single measurement stack to optimize all channels together. The solution delivered a 4.7x blended ROAS, a 218% year-over-year revenue increase, and achieved citations in all four major AI engines, effectively removing the previous growth ceiling for Poly & Bark.

Poly & Bark