Case Study: Parts Place Inc achieves 55% higher conversions with Act Bold

Parts Place Inc lifts conversions 55% with Act Bold

Parts Place Inc, a specialty parts retailer with a 10,000+ SKU catalog, faced significant operational challenges. Their previous eCommerce platform was not built for their complex data, leading to irrelevant search results, excessive admin time, and high cart abandonment due to buyer uncertainty. They engaged Act Bold for a platform replatform and UX/UI design services to address these issues.

Act Bold executed a full platform migration, building a custom commerce solution scoped for specialty parts retail. They rebuilt the search function around part numbers and fitment data and refactored the admin tooling for bulk operations. This solution delivered measurable results for Parts Place Inc, including a 55% conversion lift, a 70% reduction in admin time, and a successful migration of their entire 10,000+ SKU catalog.

Parts Place Inc