Case Study: OOLY achieves 163% more organic sessions with Act Bold National SEO

Music Notes boosts organic revenue 124% with Act Bold

Music Notes, a direct-to-consumer creative stationery brand, faced a significant challenge as its product pages were being buried by big-box retailers in non-branded search results. This left the brand nearly invisible to new customers, making paid advertising its only acquisition channel at an increasingly unprofitable cost. Act Bold was engaged to implement a National SEO program to recover organic market share.

Act Bold executed a strategy focused on rebuilding the technical SEO foundation and capturing long-tail buyer-intent queries that large competitors ignored. They built content authority through gift guides, technique tutorials, and age-appropriate kit content. This solution drove a measurable impact for Music Notes, with Act Bold delivering a +163% increase in organic sessions and a +124% increase in organic revenue, shifting non-branded search into a major source of new customer acquisition.

Music Notes