Case Study: AMG Air achieves a 38% conversion lift with Act Bold

AMG Air lifts conversion rate 38% with Act Bold

AMG Air, an HVAC distributor selling climate-control equipment online, faced a challenge where their website received plenty of traffic but not enough orders. The path from product page to checkout was full of friction, causing high-intent commercial and residential buyers to bounce before completing a purchase. They engaged Act Bold to implement a structured conversion rate optimization (CRO) program.

Act Bold instrumented the customer funnel to identify leaks and then executed a disciplined A/B testing program. They tested elements like product page layouts, trust signals, and the checkout flow. This solution delivered measurable results, including a 38% increase in conversion rate, a 24% reduction in bounce rate, and a 19% increase in checkout completions, generating more orders from the same traffic for AMG Air.

AMG Air (Air Marketing Group)