Case Study: Vanguard Charitable uncovers giving potential with ACS Technologies

Vanguard Charitable cites $1,394 average household giving with ACS Technologies

The customer, Vanguard Charitable, sought to better understand charitable giving patterns. ACS Technologies provided insights through its MissionInsite service, which leverages proprietary data from the American Beliefs Study to analyze national giving trends and compare them to religious and congregational contexts.

ACS Technologies' solution enabled Vanguard Charitable to utilize MissionInsite's data and mapping tools to project household giving potential based on local income levels. By combining national trend data with specific congregant information, the vendor helped illustrate a significant opportunity for increased giving, projecting a potential tithe of over $1.4 million from a sample of 234 households. This analysis equipped the customer with a powerful data-driven foundation for its stewardship strategy.

Vanguard Charitable