Case Study: UBM achieves centralized, standardized customer analytics with Acrotrend

UBM - Customer Case Study

UBM Americas, the largest event organiser in the US, needed a more complete understanding of its customers across brands, events, websites, apps, and other channels. After Acrotrend’s successful Phase 1 customer insights programme, UBM wanted to continue building customer-insights-driven marketing and analytics capabilities to increase value for both customers and the business.

Acrotrend helped UBM establish a Customer Insights Center of Excellence, covering strategy, governance, technology recommendations, agile delivery, analytics frameworks, and staff training. The solution enabled centralized and standardized customer analytics, improved predictability of project outcomes, and supported initiatives that drove better event registrations, fewer abandonments and opt-outs, stronger subscription loyalty, and more revenue through upsell, cross-sell, and improved marketing effectiveness.

UBM

Meenal Ashtikar

Head of Customer