Case Study: UBM Americas achieves centralised customer analytics with Acrotrend

UBM Americas builds a customer insights CoE in 18+ months with Acrotrend

UBM Americas, a major event organizer hosting over 200 events annually, aimed to generate continual value from its customer data across its websites, events, and apps. Their challenge was to create a complete understanding of their customers and standardize their analytics approach. They engaged Acrotrend to build upon a successful initial phase of their Customer Insight Programme.

Acrotrend established a Customer Insights Center of Excellence for UBM Americas, defining its technology, processes, and governance. Over 18 months, Acrotrend co-staffed the team, implemented Agile and analytics methodologies, and helped execute projects that used customer behavior to impact event registrations and revenue. The solution resulted in centralized and standardized analytics, predictable project outcomes, and a cultural shift toward data-validated decision making.

UBM Americas