Case Study: ScottsMiracle-Gro boosts Tomcat revenue and rankings with Acronym SEO

ScottsMiracle-Gro boosts revenue 105% in 3 months with Acronym

ScottsMiracle-Gro, a global leader in lawn and garden care products, faced a significant challenge with the online performance of its Tomcat brand. Despite launching a new eCommerce site, the brand failed to rank for any relevant keywords, leading to poor sales. After several other agencies were unable to diagnose the issue, ScottsMiracle-Gro engaged Acronym for its SEO services.

Acronym's analysis revealed that toxic links and a previously purchased domain with a harmful history were the main culprits. The vendor implemented a comprehensive strategy that included disavowing bad links, securing a new domain, and executing a full site migration with 301 redirects. This solution led to Tomcat achieving number one rankings for all its branded keywords and numerous top 10 results for unbranded terms. As a result, Acronym's work drove a 105% increase in revenue within just three months.

ScottsMiracle-Gro