Case Study: ScottsMiracle-Gro boosts online sales with Acronym

Scotts boosts ROI by 21% with Acronym

ScottsMiracle-Gro, a global leader in lawn and garden care products, faced the challenge of unifying its paid search efforts with its retail partners' sites to create a seamless user purchase journey and drive higher online purchase volumes. They turned to their trusted partner, Acronym, to develop a new strategy to optimize their paid media and connect these previously siloed channels.

Acronym implemented a strategy leveraging a Click-to-Cart solution technology to drive consumer traffic from search engines directly to retailer sites. This data-driven approach optimized marketing investments and refined campaigns based on user patterns. The solution delivered a 21% lift in Media Mix Modeling return on investment for ScottsMiracle-Gro, empowering them with more powerful decision-making and a significant positive sales impact.

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