Case Study: SAP boosts search visibility and organic traffic with Acronym

SAP boosts organic traffic 75.5% with Acronym

SAP, a global leader in cloud and platform solutions, faced a significant decline in its search rankings and online visibility. They partnered with the digital marketing vendor Acronym to diagnose the issues and revamp their digital strategy to regain their dominant web presence.

Acronym implemented a comprehensive solution that included adding structured data across SAP's complex website, a task completed using Schema App and Adobe Tag Manager. This strategy resulted in an immediate positive impact, including a 160% increase in impressions and a 75.5% lift in organic traffic. Acronym also successfully managed numerous site migrations for SAP's acquired brands, consistently increasing their traffic and keyword rankings.

SAP