Case Study: Professional Fighters League boosts fan engagement and ticket sales with Acronym

Professional Fighters League boosts social followers 43% with Acronym

The Professional Fighters League (PFL), a fast-growing global mixed martial arts organization, faced the challenge of promoting its events and expanding its fan base across various digital platforms. To increase visibility, drive ticket sales, and boost viewership, PFL partnered with the vendor Acronym for its strategic omnichannel marketing expertise.

Acronym implemented a comprehensive, full-funnel solution utilizing paid social, email marketing, programmatic advertising, online video, connected TV, and influencer programs. This strategy significantly expanded PFL's reach and engagement. The results were substantial, including an 844% increase in share of voice, a 444% rise in site visits, a 43% growth in social followers, and the delivery of over 537 million impressions, successfully meeting PFL's tune-in and ticket sales goals.

Professional Fighters League