Case Study: Jasper preserves site authority and recovers links with Acronym

Jasper rescues 933,000 potential yearly visits with Acronym

Jasper, a leading AI content platform, faced a significant challenge when legal requirements necessitated a complete rebrand, putting their extensive digital presence and valuable backlink equity at high risk. They partnered with Acronym to employ SEO and site migration services to navigate this transition without losing their established online authority or impeding growth.

Acronym implemented a strategic plan to preserve link equity by analyzing and prioritizing Jasper's backlink profile for a large-scale URL update. They executed an outreach campaign to reclaim links from high-value sources. This solution successfully reclaimed 3,000 links, rescued 933,000 potential yearly visits, and increased the new domain's authority from 73 to 78, all while supporting a major funding round and new product launches.

Jasper