Case Study: GAF boosts contractor sign-ups and homeowner engagement with Acronym

GAF boosts efficient site visits 46% with Acronym

GAF, North America's leading roofing manufacturer, faced the challenge of managing a dual-audience digital strategy. They needed to efficiently drive professional contractors to sign up for their Rewards Program while simultaneously educating homeowners on the benefits of using a GAF contractor, all while controlling their cost per acquisition. They partnered with digital marketing vendor Acronym to optimize their paid social media efforts.

Acronym implemented a sophisticated paid social strategy for GAF, utilizing a mix of tactics including lookalike audiences, site traffic retargeting, and audience overlays with job titles and interests. This approach successfully drove qualified traffic to the site. The results were significant, with Acronym delivering a 46% increase in efficient site visits year-over-year and a 10% rise in the same key metric, streamlining GAF's digital presence and supporting their market leadership.

GAF