Case Study: Brown Thomas achieves 30x faster server deployment and dramatically reduced recovery times with Acronis Cyber Backup

Top Irish Department Store Chain Increases Server Deployment Speed by 30x with ጷ

Brown Thomas, one of Ireland’s premier lifestyle and fashion stores, faced growing backup windows and lengthy server rebuilds that threatened costly downtime and lost business. Group IT Director Joe Rylands chose Acronis—using its disk‑imaging technology and Acronis Cyber Backup Server and Acronis Cyber Backup Workstation—to replace disparate tools with a single‑vendor solution covering servers, PCs and laptops.

Acronis implemented centralized disk‑image backups, remote policy control and secure transfer of images to a data center so standby servers can run store applications immediately and replacements be rebuilt quickly. The result: full server backups fell from 1.5 hours to 15 minutes, server reconfiguration dropped from ~11 hours to under an hour, POS rebuilds shrank from 90–120 minutes to about 5 minutes, and overall deployment speed improved 30×—dramatically reducing downtime and improving recoverability.

Brown Thomas

Joe Rylands

Group IT Director