Case Study: Rockwell Automation achieves faster, cheaper, and more consistent global content with Acrolinx

Rockwell Automation’s Quest for Content Success

Rockwell Automation, a global industrial automation provider, faced rising costs and fragmented editing as it produced technical and marketing content that needed translation into as many as 17 languages. Translating millions of dollars’ worth of content each year and managing terminology across teams was time-consuming, so Rockwell Automation selected Acrolinx’s content optimization platform to improve source-content quality and streamline terminology management.

Acrolinx was deployed to 75 writers and editors (with Content Rules supporting rollout), checking more than 300 documents — roughly 2 million words — each month and integrating directly into existing authoring tools. The Acrolinx solution automated terminology checks, replaced manual processes, and reduced post-deployment content flags by 65%, delivering faster, more consistent content and measurable savings in translation time and cost.

Rockwell Automation

Kathleen Ruggeri

Manager of Information Architecture and Content Strategy for Technical Content in Global Sales and Marketing