Case Study: HELLA Gutmann achieves consistent, mechanic-friendly diagnostic content and 40%+ word-count reduction with Acrolinx

High-Quality Automotive Diagnostic Tools Require Consistent Terminology

Hella Gutmann Solutions, a global maker of multibrand automotive diagnostic devices (the “mega macs” line), struggled with inconsistent, hard-to-understand on‑device text because source content from many vehicle manufacturers used disparate terminology and writing styles. To standardize language across products and speed localization, Hella Gutmann turned to Acrolinx content optimization software.

Acrolinx deployed terminology management and intelligent reuse, converting Hella Gutmann’s editorial rules into automated checks and building a 15,000‑term database to drive consistent master text. The work reduced the translated word count from 1.2 million to about 700,000 (over a 40% reduction), cut translator queries and revision work, lowered translation costs, and enabled faster, more consistent product updates and improved usability for mechanics worldwide.

HELLA

Bert Reichelt

Head of Technical Documentation